A Plan from Google to Make YouTube an E-Market!
A plan from
Google to make YouTube an e-Market. Google, the parent company of YouTube, known as the world's largest video sharing site, plans to add new features to the platform and make the site a shopping giant.
YouTube, the world's largest video sharing platform, started asking content producers about how to use the site to tag and track products within video. This data will then be uploaded to
Google Analytics and market tools.
According to the descriptions of the sources with knowledge on the subject, the main purpose is to turn billions of videos on YouTube into an e-market where users can click on products and buy products directly. However, the company is also testing how products can be sold on
YouTube with
Shopify.
YouTube's spokespersons also confirmed that the company has tested these features on certain video channels. Also stated that creators can control the products shown. The world-renowned company described it as an experiment and declined to provide any further information.
This step of Google is capable of transforming YouTube from an advertising giant into an e-commerce giant that can compete with Amazon and Alibaba.