Toyota: Availability Will Determine The Course Of Sales

Toyota: Availability Will Determine The Course Of Sales Toyota: Availability will determine the course of sales. Toyota Turkey Marketing and Sales CEO Ali Haydar Bozkurt said, transferring can be realized in year-end sales of 735-750 thousand units, "2020 availability will determine the course of the total automotive sales." Toyota Turkey Marketing and Sales, Inc. Senior Manager (CEO), Ali Haydar Bozkurt, the new Toyota Hilux Turkey after the introductory meeting to answer questions posed by the journalists. Stating that the pick-up segment has started to get a share from the SUV market, Bozkurt continued his statements as follows: "The new Hilux Invincible model has features that are not even in the SUV. There will be a shift from the SUV mass to the pick-up. Those who feel the comfort of the SUV in Hilux will prefer this model for daily use. For this purpose, besides its design, with its high comfort and equipment. Remarkably, nearly 70 percent of the new Hilux will consist of the top equipped Invincible and Hi-Cruiser versions. In retail sales, the Invincible version will account for more than 50 percent of our sales. "   "Emission Norms Challenge Our Competitors in the Pick-Up Segment" Toyota Turkey Marketing and Sales, Inc. Senior Manager Ali Haydar Bozkurt said, emission norms in the pick-up segment in Europe is forcing the brands. Depending on the emissions there are no regulations in Turkey for the moment, "50 years ago no emission issues were on the agenda about the effect on environment and we were starting on our hybrid studies during that time period, we are comfortable with our every model in emissions as a brand. Depending on the regulation in Europe, if there are models withdrawn from the market in the pick-up segment, they will share the current cake of how many products remain in the market, both in private and public. "This is a great advantage for Hilux, which meets the emission norms."   "The Problem of Supply and Vehicle Stock Continues" In addition, Bozkurt pointed out that the epidemic process causes a supply problem and they can give a day to December for increasing customer demands, "The most determining factor in terms of sales in our industry is still the ongoing supply and vehicle stock problem, albeit partially. As Toyota, we cannot buy as many vehicles as we want. Production continues in accordance with the social distance rules at the moment. When a person is positive on any line, that section is completely quarantined. Production is made in this way in order not to risk closing completely. This situation seems to continue until the new year. "   "If there was availability, we would easily force the 60 thousand band this year" "We are making agreements with our fleet customers for 2021. On the fleet side, there are already 6-7 thousand contracted demands for the next year. As Toyota, we will close the year around 42 thousand. If we close it like this, we will increase our sales by 75 percent compared to last year. If the vehicles could be found this year, 60 thousand. "   "Total Sales At The End Of The Year Can Be 735-750 Thousand Vehicles" Toyota Turkey Marketing and Sales, Inc. Senior Manager (CEO), Ali Haydar Bozkurt, announced the automobile market forecasts. Underlining that there were many developments in the automotive market at the beginning of 2020, Bozkurt explained his thoughts with the following expressions: "Last year, there was a market that was closed with 479 thousand units. This year, 'I wonder if it will be in 550 thousand?' Right after the year, the pandemic came to the fore and many of us started to think that this year will probably be a lost year. Of course, when the production in the factories stopped, this increase was supported by something more psychological, and beyond the increase, it was in the form of a 'car rush.' If there is no second wave in the epidemic and everything continues in this way, the total sales at the end of the year may be 735-750 thousand units. It depends on how many products the brand will find and put on the market. Availability will determine the course of total automotive sales in 2020. "   "Despite Changes in Taxes, The Market Could Find 700 Thousands In 2021" Explaining the expectations for 2021, the CEO said, "Our expectation for 2021 is, of course, this ongoing demand situation seems to end this year like this ... In other words, this 'excess demand, less vehicle availability' will continue until the beginning of the year. In fact, it seems that we can close the first quarter of next year like this, because there is still no slowdown in demand, so this demand rate seems to continue in the first quarter of next year. Let's hope that these 700 thousand are the minimum levels, because we always say that markets below 600 thousand are always a problem for us in the automotive industry. "